Creative Direction

Creative direction for marketing campaigns through apparel photoshoots and brand-focused visual storytelling that connects with target audiences. From concept development to execution, I created cohesive campaigns that elevate product presentation, strengthen brand identity, and drive engagement across digital and social platforms.

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Creative Direction

CRMLS Booth Design

Led creative direction for a major real estate tradeshow booth display.

CRMLS "Value of Representation" Campaign

From the design to the printable assets, this new initiative campaign was built and designed to help real estate professionals clearly and confidently articulate what they bring to the table as a qualified professional.

NRVS Spring Photoshoot

Led creative direction for a spring photoshoot from concept to execution, collaborating closely with models and photographers to bring the vision to life. Managed location scouting to find settings that matched the aesthetic and helped shape the overall mood and storytelling of the shoot.

NRVS Paradise Collection

Led the creative direction from design development through the final photoshoot, building around the concept “Paradise is what you make it.” Brought the vision to life through creative storytelling, intentional prop styling, and close collaboration with the team to create a cohesive and visually engaging shoot.